CLEARASIL
Clearasil has been around since the 50’s. Your parents and possibly even grandparents used it.
Cut to 2018—their sales and brand recognition are at an all time low.
The good news? It’s still an amazing product. Time for a brand relaunch.
We wanted to establish Clearasil as THE pimple expert. No teen girls splashing water on their face or celebrities with perfect skin talking about their “acne struggles,” we needed relatable situations and a brand POV that broke through the category BS.
So we created the brand platform “Put Pimples In Their Place.” An ode to dealing with pesky pimples once and for all.
Daily CleanseR
Prom :30
Rapid Rescue Treatment
Picture Day :15
