LIBERTY MUTUAL INSURANCE
How do you make new parents think about insurance stuff when all they can think about is baby stuff? You tell them what they could do with the $782 they’ll save by switching to Liberty Mutual Insurance.
TV
For the final “Liberty Stands With You” campaign, we used the familiar construct of every-day people talking about insurance in front of Lady Liberty and created relatable scenarios for new parents.
ONLINE VIDEO
The TVC was also paired with cheeky OLV that broke the Liberty Mutual construct and finally merged the two worlds of happy LMI customers with the struggling non-policy holders.
